Why Conversion Optimization Should Be Your Top Priority in 2014

Event Information

  • Wed, March 26, 2014
  • 2 PM EDT/11AM PDT
  • Duration: 1 Hour


  • Eric Keating
  • Director, Digital Marketing at Millward Brown Digital
  • Emily Weinstein
  • Conversion Optimization Expert at Millward Brown Digital

70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve? Conversion rate optimization needs to be your top priority this year.

In this webinar presented by Eric Keating and Emily Weinstein you will learn about the current state of conversion optimization and discover valuable lessons that you can use when optimizing your own online conversions.

During this webinar you will learn:

  • The results of our recent conversion optimization report
  • Where marketers plan to increase spend on conversion optimization this year
  • Why competitive intelligence should be a key part of your conversion optimization efforts