The Online Impact of an Airline Merger
Over the past 50 years the airline industry has been plagued by low margins and concerns over fuel costs and ancillary revenue streams. In recent years, carrier consolidation has become the industry -accepted solution. However, consolidation can come with many challenges as consumers are forced to adopt different shopping habits.
To help understand how brand and website mergers impact online consumer behavior, Compete has investigated the website traffic patterns of United.com and Continental.com, before and after the March 2012 site merger. In this report, you will learn about the impact airline mergers have on site traffic, conversion, cross-shop behavior and post-merger customer retention.
Download the report today!