For many consumers, shopping online has become a convenience that’s hard to resist. The introduction of automatic replenishment programs, such as Amazon’s Subscribe & Save, has made online shopping even easier for consumers. These programs not only affect how consumers shop but also how marketers communicate with them.
This report will highlight the current state of eRetailer auto replenishment programs, the categories most popular among users of the programs, and the impact of these programs on consumer behavior.
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