This white paper will explore the growth in online Over-The-Top (OTT) solutions, looking at existing market players and the impact on telecom consumer behavior. As ownership of streaming enabled devices continues to grow, OTT consumption will rapidly increase. The growth in OTT viewing impacts many players including networks (e.g. NBC.com), TV service providers (e.g. Comcast), and stand-alone OTT providers (e.g. Netflix). This report will look at the evolving OTT landscape including where, when, and how consumers are engaging with online content - and examine the impact of TV service provider applications and OTT features on TV service shopping and customer behavior.