I am happy to share big news that represents the next exciting chapter in Compete’s growth. On July 9th, we announced that Compete and Dynamic Logic will come together as “Millward Brown Digital” to deliver the industry’s most comprehensive digital insights and solutions.
Clients tell us that “getting digital right” is a top priority and this bold step is a direct response to this client need. Getting digital right means being best-in-class at digital and optimizing digital within your overall marketing mix. It also requires holistic consumer, brand and media insights delivered by experts in your business. Aligning our companies under Millward Brown, the world’s leading expert in helping clients grow great brands, is a giant leap forward in our ability to deliver against this opportunity.
In many ways, this announcement is part of a natural evolution. Compete and Dynamic Logic have been trusted business partners for over four years. This strong collaboration can be seen in Advance, our first new solution from Millward Brown Digital. Advance marries industry-leading audience and viewability insights with attitudinal and behavioral impact metrics, allowing clients to optimize digital media while their campaigns are still in flight.
I look forward to working with our clients to provide a more complete view of today’s new consumer and how to engage them. For more information about this announcement, please see the press release. For more information about Millward Brown, see the Millward Brown website.
President, Millward Brown Digital
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