Millward Brown Digital’s Mobile Portfolio

Phone & Tablet

Mobile Advertising Effectiveness

  • Platform-agnostic survey capabilities to measure mobile media
  • Mobile brand effectiveness solutions
  • Mobile creative best practices
  • Creative pre-testing solution for mobile apps

Mobile Behavior Intelligence

  • Passive mobile consumer monitoring
  • Insights on your industry and competition’s mobile marketing strategies
  • Customized mobile dashboards and executive readouts

Contact Us

Phone & Tablet

Benefits of Millward Brown Digital’s Mobile Offer

Cross Visitation

Understand the number of consumers, frequency of use, and cross-visitation for mobile properties within a category

Mobile & PC

Understand mobile and PC behavior of different audience segments

Trends

Understand the trended growth of different industries and which brands are growing the fastest within an industry

Mobile Ad Exposure

Identify mobile ad exposure via our proprietary, industry-first tagging technology

Benchmarking

Benchmark campaign performance against a robust normative database

Multi-platform

Measure campaign impact across a wide range of mobile and tablet marketing platforms-mobile, Web, applications, video, gaming, location and SMS advertising

Cross Visitation

Understand the number of consumers, frequency of use, and cross-visitation for mobile properties within a category

Mobile & PC

Understand mobile and PC behavior of different audience segments

Trends

Understand the trended growth of different industries and which brands are growing the fastest within an industry

Mobile Ad Exposure

Identify mobile ad exposure via our proprietary, industry-first tagging technology

Benchmarking

Benchmark campaign performance against a robust normative database

Multi-platform

Measure campaign impact across a wide range of mobile and tablet marketing platforms-mobile, Web, applications, video, gaming, location and SMS advertising

Millward Brown Digital Mobile Resources

Whitepaper

Are You Getting Digital Right?

Millward Brown Digital conducted a study of marketing executives to better understand the pain points preventing their teams from achieving marketing nirvana in an ever-evolving digital world. Download this ebook now to see how your brand stacks up.

Whitepaper

The Impact of the Mobile Shopper

This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce.

Whitepaper

Mobile Money

Financial service account owners (bank, credit card, brokerage, or auto insurance) are now using mobile devices (Smartphone or tablet) to manage their accounts or conduct financial transactions more than ever. Through our quarterly survey of approximately 1,200 consumers we aim to understand how they are using this mobile channel.

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Are You Getting Digital Right?

Millward Brown Digital conducted a study of marketing executives to better understand the pain points preventing their teams from achieving marketing nirvana in an ever-evolving digital world. Download this ebook now to see how your brand stacks up.

Download Now

post-image

The Impact of the Mobile Shopper

This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce.

Download Now

post-image

Mobile Money

Financial service account owners (bank, credit card, brokerage, or auto insurance) are now using mobile devices (Smartphone or tablet) to manage their accounts or conduct financial transactions more than ever. Through our quarterly survey of approximately 1,200 consumers we aim to understand how they are using this mobile channel.

Download Now

 

Recent Posts

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19 Characteristics & Activities of Today’s Mobile Shopper

As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers. Although initially the different consumer behavior may seem like it will add a layer of difficulty to marketing your product, embracing their behavior and catering your marketing to it may prove to increase sales and help you better understand your customers.

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10 Reasons Luxury Fashion Brands Should Go Mobile

If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.

 

Events

29

july

Mobile Media Summit

Chicago, IL

29

September

Mobile Media Summit

New York, NY