The Evolution of the Compact Car Segment and the Role of Social Media
The Compact Car segment has undergone significant change over the past year. This whitepaper will take a look at what's going on and some of the influences that have driven this segment's evolution. This analysis utilizes Compete's panel of online consumers and its proprietary methodology for measuring online behaviors and new vehicle shopping patterns based on unique shoppers.
Download the report today and learn:
- How recent vehicle launches influence model search activity and volume
- How the compact car segment landscape has shifted
- The influence that social media has had on engaging prospective segment shoppers