Path to purchase is the concept of how and where people shop, and understanding the best ways to reach them. By understanding path to purchase, you can better engage prospects with the right messages at the right times and ultimately influence their buying decisions. In today's "always-on" environment, each person's path to purchase is complex and unique, making it increasingly difficult for marketers to reach target audiences.
Download the report today and learn:
- Where consumers start the shopping process
- Which channels play a role in shopping research
- Where your prospects are cross-shopping
- Which sites prospects use outside your category